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Go through any check-out aisle in a grocery or department store and you will see dozens of gorgeous women smiling back to you from the covers of favor, beauty and gossip magazines. They have perfect teeth, porcelain skin, and also the latest make-up tricks and trends playing up their already flawless features. Their head of hair is blow-dryed, hair-sprayed nirvana. They're wearing the most recent designer clothes and they are... NOT what most men consider beautiful. Curious? Read on...

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The female demographic spends billions each year on products and clothing that quite frankly are a shrug step to men. Magazines and beauty franchises spend much more selling us around the latest trends in eye make-up, lipstick, foundation, hair products and skincare regimes. We have seen the ad and the happy pretty model using the perfect features and glowing skin and that we want to be her. The issue is, most of us are "enhancing" ourselves to impress men, not women, and unfortunately, we're playing towards the wrong audience. Our friends admire our new hairstyle, eye shadow or designer clothes. But for most men, they might care less if you're wearing Vera Wang, and many are happier with a woman who wears less make-up. So, with this confusing dichotomy in your mind, what is it that men find beautiful in a woman?

"Most men just like a woman who exudes femininity along with a fresh, sparkling look," I had been told by 85% of the 2,000 men I surveyed. "Remember Farrah Fawcett from Charlie's Angels? She didn't wear a lot of make-up and her hair bounced and looked natural without stiff hairspray.

Her attractiveness was an ideal white teeth, flowing mane and young girl femininity," said J. Banks from San Diego, California.

Mr. Banks was not alone with his assessment of the items makes a woman beautiful. Most of the men I surveyed said that women today wear too much make-up, too much hair product and obsess regarding their wardrobe. Men tend to favor the girl next door look with clean, fresh skin, minimal make-up and soft hair they can run their fingers through. Beautiful smiles were listed in the top 3 stuff that make a woman lovely. Someone who smiled and laughed often was listed as beautiful. When shown photos of models done in cosmetic perfection, the men chose the ladies who were smiling every time.

"A smile says "I love my life", and it makes a woman more approachable," 98% from the men explained. They also asserted when it comes to make-up, less is much more. Globs of lip gloss and bright red lipstick were rather a turn-off. They stated that kissing someone with all that on their lips was like kissing a blob of grease. Plus, they were tired of it staining their shirts when they hugged a girl.

Eye make-up was listed as "nice", but again, toned down was preferable. Men could care less if you are wearing the most recent "smoky eye" or the "cat eye" trend. Their only desire ended up being to look into sparkling eyes that were looking back at them with interest and approval.

"Tell you what," said Mark from Texas. "Know what makes a woman beautiful? Confidence! Not conceit, just that eye contact, smile and posture saying, "I like who I am... I have a full life."" Guys want in with that. A happy woman equates to low maintenance and excitement.

Clothes were brought up over and again as something most guys really don't notice within the terms of designer labels. Most men love a woman to look a little tom-boyish at times with a ball cap, white t-shirt and shorts. Form-fitting clothes which were not to the point of street walker were, obviously favored. Feminine colors and styles beat out tailored, office-style looks. The Grunge look left men cold, as did piercings and most tattoos.

So ladies, you would have it men simply want a woman who looks healthy, fresh and sparkles with happiness. For them beauty Is much more than skin deep. It's reflected inside a woman's confidence, her joy with life and her comfort together with her own femininity. Save the magazine model look-a-like for special evening times when you want to make a dramatic statement. First and foremost... be yourself. THAT'S beautiful!

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